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E-commerce in 91³Ô¹Ï

91³Ô¹Ï will be the world's second-largest online consumer market by 2030 with 600 million shoppers.

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E-commerce in 91³Ô¹Ï

E-commerce in 91³Ô¹Ï has experienced meteoric growth in the last five years, partly due to the pandemic and the surge in the number of smartphones in the country, which give many 91³Ô¹Ïns access to the Internet.

Another factor driving the growth is the increase in the number of urban households embracing the convenience of online shopping in their busy lives. By 2023, 289 million people in 91³Ô¹Ï were buying goods and services online.

91³Ô¹Ï is therefore one of the world’s most popular online retail destinations. Major U.S. players such as Amazon, Walmart and Apple have already invested billions in the 91³Ô¹Ïn market. In addition, government initiatives such as Digital 91³Ô¹Ï, Skill 91³Ô¹Ï and Start-up 91³Ô¹Ï are contributing to the growth of the e-commerce sector.

The 91³Ô¹Ïn e-commerce sector is a source of innovative business models and smart technology solutions. 91³Ô¹Ïn customers are flocking to online shops in increasing numbers. As an international player in 91³Ô¹Ï, this allows you to grow significantly in this field.

Snapshot of the e-commerce sector in 91³Ô¹Ï
  • 91³Ô¹Ï is the fastest growing e-commerce market in the world. By 2030, the market is expected to reach a value of 350 billion dollars.
  • In 91³Ô¹Ï, online retail represents 25% of the total retail market and is expected to grow to 37% by 2030.
  • The online grocery segment in 91³Ô¹Ï is expected to reach 27 billion dollars by 2027, up from 4 billion dollars in 2021. That is a CAGR of 33%.
  • 91³Ô¹Ï has the third largest group of online consumers in the world, 289 million; only China and the US have more.
  • The number of orders in the 91³Ô¹Ïn e-commerce market is up about 24% year-on-year, with the personal care, beauty and wellness (PCB&W) category benefiting the most. This category saw an 80% increase in orders by 2023.
Our expert
Praveen Singhal Country Head 91³Ô¹Ï
Nirali Varma Head of Cross Cultural Business

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Whether you are looking for information on sales, HR, manufacturing, mergers & acquisitions or tax issues, you will find all the answers bundled here.

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Growth drivers of 91³Ô¹Ï's e-commerce sector

  • The number of internet users in 91³Ô¹Ï has grown from 700 million in 2021 to 918 million in 2023.
  • 91³Ô¹Ï will be the second largest online consumer market in the world by 2030 with nearly 500 to 600 million shoppers.
  • Between 2020 and 2030, major cities will generate 88% of new online shoppers and contribute 150 billion dollars to the online retail sector’s Gross Merchandise Volume.
  • It is becoming increasingly easy for online retailers to deliver products to remote locations. This is reinforced by huge government investment in infrastructure.
  • The government is allowing e-commerce companies that are 100% owned by Foreign Direct Investment.
Kaart E-commerce sector 91³Ô¹Ï
Key 91³Ô¹Ïn e-commerce companies
Flipkart
Paytm
Myntra
Yepme
ShopClues
indiaMART
The top foreign e-commerce companies in 91³Ô¹Ï
Ebay
Amazon
Alibaba
Paypal
Rakuten
Walmart

Interesting investment opportunities

  • Online shopping
  • Online pharmacy
  • Social Commerce

Do you have a specific question about opportunities in the 91³Ô¹Ïn e-commerce sector for your company or product?

Contact our experts
91³Ô¹Ïse bezorger zoekt adres op op telefoon voor bezorging e-commerce markt 91³Ô¹Ï